2013 Board of Directors
Wendy Everson – President
Lawyer – Wendy L. Everson Law
Wendy has her own law practice in Sidney and has been a member of the Chamber since 2008. She practices in various areas of law including Real Estate, Business Law and Wills and Estate Planning.
Wendy was called to the Province of British Columbia Bar in 1999 and the Province of Manitoba Bar in 2003. In addition to her role as President of the Chamber, she also contributes and volunteers with various other organizations and committees. For more information about Wendy please visit www.eversonlaw.ca
Mark deMedeiros – Past President
Senior Manager, Business Banking - www.iscu.com
Mark has been with Island Savings Credit Union for over 13 years before taking over the helm as Branch Manager of the local Brentwood Bay branch in January 2008. In his first year, Mark and his team won Island Savings’ Branch of the Year recognition. Providing high levels of member service, having knowledgeable staff working together for creative solutions, and always following through on member commitments, has been the cornerstone of making Mark and his team successful on the Peninsula.
Mark has also been a 10 year volunteer with Junior Achievement Vancouver Island and most recently spent 4 years sitting on the Regional Advisory’s Board. Mark believes strongly in volunteering and giving back to the community in which he lives and works.
Ian Brown – 1st Vice President
Owner – Tower Kitchens and Millwork
Ian Brown is Managing Director of Tower Kitchens and Millwork – a manufacturer of commercial and residential cabinets and millwork. Born and raised in the Fraser Valley, Ian attended the U of A – BA (Econ), MBA – and apart from a 7 year stint in the UK, worked in that province in Management Consulting and Manufacturing. A North Saanich resident since 2007, Ian joined the board in 2010 to support the Chamber’s Workforce Housing initiative and currently serves as Director for Economic Development.
Director, Public Relations, Sales and Marketing – The Butchart Gardens
With extensive experience at the senior management level in sales, marketing and public relations along with a strong background in business operations, Dale has held senior level marketing and operations positions with American Express, Westin Hotels and Marriott Hotels and Resorts, along with a tenure as Director of Marketing with the Calgary Flames organization. She held the position as Director of Corporate Marketing for BC Ferries, spearheading that launch of the (Super C) Coastal Class ferries along with the development of key consumer products and business partnerships. As the Director of Public Relations, Sales and Marketing for The Butchart Gardens, Dale is continues her passion for the tourism industry and the significant role the industry plays not only in destination development but also as a major economic driver.
Dale has an MBA from Royal Roads University in Executive Management and a Master of Science in Digital Marketing from the University of San Francisco. She has served on numerous boards in Toronto, Ottawa, Calgary and Victoria. Dale resides in Sidney with her husband, Currie Chapman, and their children Jordy and Christie.
Elaine Hughesman – Treasurer
Partner – Flader Hale Hughesman
Elaine is a partner with Flader Hale Hughesman, Chartered Accountants in Sidney. She holds a C.A. (Chartered Accountant) designation and loves working closely with clients to help them with all aspects of their businesses, in addition to the accounting and tax pieces of the puzzle.
Elaine became a board member in 2009 and is currently the Chamber’s Treasurer. She also sits as the Treasurer on the Board of the Saanich Peninsula Foundation Society.
In August 2005 John established The Treleaven Consulting Group Ltd., located in Sidney, to provide international marketing and policy advice to public and private sector clients. Prior to moving to Sidney he was President and CEO of the Saskatchewan Trade and Export Partnership (STEP), a P3 organization providing market research and export services to 260 Saskatchewan companies. Mr. Treleaven began his career in the Canadian Trade Commissioner Service in 1968. Postings included Sao Paulo, San Juan, Puerto Rico, London, San Jose, Costa Rica, Hong Kong, Tokyo, and Ambassador to the Philippines. In Ottawa he served in a variety of senior positions in Foreign Affairs and International Trade.
John has been on the Board of Directors since 2007 and is a member of the Executive Committee.
Chris joined the Chamber as Executive Director in January 2013. He previous served as Senior Manager of Member and Visitor Services for Tourism Whistler, a member-based marketing and sales organization, where he was responsible for all member communications and engagement. Prior to Tourism Whistler, he spent three years as Regional Manager, Accommodation with the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games, and was directly involved in the strategic planning, detailed operational planning and Games readiness phases of the Games.
From 1998 to 2004, Chris was the International Sales Manager representing Whistler Blackcomb, and was instrumental in cultivating relationships with key travel partners around the world, and in developing new international markets for the resort. In 2004, he was selected to join the parent company, Intrawest, to support an integrated sales and marketing effort for the company’s network of resorts throughout North America and Europe.
In 2012, Chris relocated to Vancouver Island from Squamish with his wife and two children. He holds a Bachelor of Arts (Honours) in Political Science from Carleton University, and recently received his IAP2 Certificate in Public Participation.
Tim Flater – DirectorCOO – Knickerbocker’s
Tim was the owner of Seaside Times Magazine, which has established itself as the leading monthly publication dedicated to the people, places, events and businesses of the Saanich Peninsula. He recently sold the publication to Sue Hodgson. Tim is now in business with Knickerbockers
Tim’s past corporate experience includes: Domino’s Pizza in California and Michigan and owning six locations in Winnipeg; Pizza Hut; Starbucks Coffee; Blockbuster Video and Future Shop in Toronto. Prior to moving back to Victoria where he was born, Tim was the president of TMF Consulting. Tim is excited to be working with the Saanich Peninsula Chamber of Commerce and doing his part to help this great place we all call home grow.
General Manager – Wilson’s Transportation Company
Joe is the General Manager of Wilson’s Transportation Ltd., the largest charter motor coach and sightseeing company on Vancouver Island.
His career has been primarily associated to tourism, passenger transportation and hospitality initiatives. He has served on the Chamber Board for eight years and is a Past President. He sits on the Victoria Airport Consultative Committee, and is a Board Member of SportHost Victoria; a not-for-profit society dedicated to increasing the quality and quantity of sport related events in Greater Victoria.
Ginny Alger – Director
Owner – Horizon Power Installations
Christopher Graham – Director Owner - A Paddle in the Park
Graham Bell – Director Public Relations - The Butchart Gardens
Involved in marketing, advertising, media relations and acting as web master at The Butchart Gardens.
Former Tourism Victoria board member representing the Town of Sidney.Member of the former Victoria DMC. Former regional tourism association manager, president of a B.C. provincial tourism industry association and a director of the Tourism Industry Association of Canada. Also worked as a contractor to Tourism British Columbia and Tourism Vancouver in media relations. Operated a Canada Select 5-Star Bed & Breakfast Inn in Sidney before joining The Butchart Gardens. Associate member of the Society of American Travel Writers and executive member of the Canadian chapter. Also an associate member of the Travel Media Association of Canada.___________________________________________________________________________________________________________________________________________________
Art Finlayson – Director
Principal - AJ Finlayson Architect
Art Finlayson established his British Columbia Architectural Practice in Victoria in 1989 after a very successful 22 years in Calgary and Toronto. Art has associated himself with Silvia Bonet the firms design Architect from Argentina. Together they have established an exciting Architectural Practice with projects ranging from Institutional, Industrial, Commercial, Multiple Housing to Residential Houses.
Art has been involved with the Chamber of Commerce for over 23 years with both the Victoria Chamber where he was on the board of directors for 6 years and now with the Peninsula Chamber Board for the past 5 years.
Art is proud to have been involved with the growth of the Saanich Peninsula and to see it become one of Victoria’s most desireable areas to live and work.
Kelvin Scheuer – Director
Lawyer – Beacon Law Centre
Terry Stewart - Director
Victoria Airport Authority
Terry is the Director Marketing & Community Relations for the Victoria Airport Authority. He has 28 years of senior management experience at both Vancouver and Victoria airports. Terry holds a Masters Degree in Public Administration from the University of Victoria. His current duties include property management, land development, new air service development, project management and community relations.
Terry has been a Director of the Chamber for a total of 8 years and was Chamber President for 2008.
Doug Wedman – Director
Master Agent - Chamber of Commerce Group Insurance Plan
Doug was appointed Master Agent of the Peninsula Chambers of Commerce Group Insurance Plan in 1998 and has worked closely with the Board and Executive Directors over the years to build membership and revenue to help make SPCC a successful Chamber. Doug’s training was Insurance and Financial Planning, he received his Chartered Financial Planning designation in 1995. He has a store front office at 2480 Beacon Avenue and is also Agent for GICdirect.com and IPC Investment Corporation. Doug can be contacted at firstname.lastname@example.org or 250-655-0707.
President & CEO – Island Trade Link
Fredy is a seasoned management consultant with over thirty five years of diverse international experience and expertise. He has had resounding successes in a number of industries ranging from aviation, aerospace, marine and travel to government organizations and financial institutions.
His specialty is matching mission-critical initiatives to specific business requirements, being coach yet filling that crucial quarterback position. He is an expert at developing appropriate portfolio management methodologies to maximize internal efficiencies, external service level agreements and associated revenues/expenditures.
Kerry Broome – Director
Manager of Program Services – Panorama Recreation Centre
Erik Gault – Director
Operations Manager – Peninsula Co-op
Reg Mooney – Director
Owner – Penta Resources Corporation
Municipal Council Representatives
Ted Daly, North Saanich -
Ted is the liaison to the Chamber appointed by the District of North Saanich. Ted was recently elected to the North Saanich council in November 2011. Ted previously served on the North Saanich council from 1999 to 2002 as a Councillor and from 2002 to 2008 as Mayor. Prior to that Ted served on the Town of Sidney council from 1990 to 1999. Ted has a strong interest in Chamber matters and is anxious to support the Chamber in its endeavors.
Mervyn Lougher-Goodey, Sidney -
Mervyn was recently re-elected to his second term by Town of Sidney. Prior to his election Mervyn was involved in the Sidney and Peninsula areas in diverse activities ranging from a founding Director of the Saanich Peninsula Health Association; a ten year plus volunteer with Beacon Community Services, a past vice chair of the Victoria Airport Authority Board to past chair of the CRD Water Advisory Committee. Among his Councillor duties he was recently elected to be chair of the CRD Regional Water Commission. A graduate civil engineer Mervyn, enjoyed a rewarding career with the Canadian Armed Forces. Mervyn although new to the Chamber is eager to learn about Chamber matters and goals.
Carl Jensen,Central Saanich –
Carl Jensen is a first-term Councillor elected November 2011 for the District of Central Saanich. He is currently the Chair of the Peninsula Recreation Commission where he has been a member for the last seven years. Prior to being elected, Carl was the Athletic Director for the Victoria Highland Games Association for six years and he has also held positions on the Central Saanich Advisory Planning Commission and the Royal Roads University Academic Council. Carl brings public sector experience to the Board as he currently works in Forest Revenue Operations at the Ministry of Finance and prior to that he was a Project Manager with the Ministry of Small Business and Revenue.