Saanich Peninsula Chamber of Commerce
2010 – 2012 Strategic Plan
GROWING HEALTHY BUSINESSES IN OUR COMMUNITY
WHERE ARE WE GOING?
Printable version of 2010 – 2012 Strategic Plan
We want to always be a successful and growing business. Emphasis needs to be placed on our ability to retain existing members by ensuring the delivery of value-added service. Important here, too, is strengthening the network our members represent through a focus on driving customers to their businesses and strengthening the public policy environment in which they operate. We can only secure our medium term survival by building up a $50,000 operating reserve.
To achieve the above goals on a sustainable basis the Chamber needs to strengthen the performance measurements around the Chamber as a business:
- We need a comprehensive revenue plan to accompany monthly financial reports to the board.
- We need a clear sense of revenue generations against targets with time to adjust to variances.
- We need a clear sense of expenses incurred against projections.
HOW ARE WE GOING TO GET THERE?
We have to succeed as a business through membership growth and retention and delivering major value added and profitable services and events for members and the community at large.
We have some 500 member businesses large and small – medium and tiny -and will need both to retain existing and grow new member businesses. We should look to 600 members over the next two years and allow for 10% annual attrition.
We will only achieve the above when we can demonstrate the value of membership in clear and unequivocal terms. All businesses need customers – returning and new. For this we must be able to leverage off the strength of our network to the benefit of all members.
We need to generate increased revenue from members through event participation, advertising and sponsorship opportunities and implementation of a tiered membership fee structure.
- We need to focus on strengthening partnerships we have developed – Tourism BC, Town of Sidney, Municipality of Central Saanich, Municipality of North Saanich, BC Chamber of Commerce, Canadian Chamber of Commerce – and those we have not.
The entire work and impact of the SPCC should be seen as a successful exercise in leveraging resources, from a single member business through fees and sponsorships, through our provincial national and international networks.
The Board is the most significant resource for the organization to leverage after individual member companies.
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