|April 27, 2012|
|8:00 am||to||9:00 am|
With the recent announcement of 650,000 square feet of retail space to be developed on the Peninsula near Mount Newton Cross Road, it will be essential for small retailers to 1) differentiate themselves from the “big box” shopping experience; and 2) band together to leverage each others unique offering and resources to attract customers to their shopping district.
An important first step might be to enhance the shopping experience of your customers. Retailers that have taken design of their retail space seriously have been noticed. In 1999, two business professors compiled a book about how some retailers figured out that customers are loyal to the “experience” of shopping in or from a retail brand if the experience is special and memorable.
What’s even better is that this positive experience will prompt the most powerful marketing to take place: referral or word-of-mouth marketing.
On April 27th, join us for a free seminar that will help you uncover some unique elements that you can apply to your retail business. Tim Flater, co-owner of Knickerbockers, will discuss how the home decor retailer tells their brand story consistently through three locations. Tim’s vast retail experience as detailed below aids him in this task–specifically his corporate experience with Starbucks, a firm that is renowned for effective design and brand loyalty.
Sidney resident Richard Talbot, President and CEO of Talbot Consultants International Inc., will discuss more holistic elements of effective retail design that is inclusive of the downtown shopping experience. As his bio below details, Richard has over 35 years of retail development experience from all over the world, including extensive experience in downtown revitalizations.
When: Friday, April 27th from 8:00 – 9:00 a.m. (If necessary, you are free to leave early to accommodate your store hours!)
Where: Mary Winspear Centre, Sidney
Cost: FREE, but please RSVP by calling our office 250-656-3616 or emailing us.
Tim Flater, Co-Owner, Knickerbockers www.knickerbockers.ca
Knickerbockers Home Accents and Gifts has recently opened it’s third location on the Peninsula with locations in Sidney, Brentwood Bay, and now in the Broadmead Village. A major key to the growth of this company is their consistency in telling their brand story.
Before moving to full-time partnership with his wife Kristine, Tim was the owner of Seaside Times Magazine, which has established itself as the leading monthly publication dedicated to the people, places, events and businesses of the Saanich Peninsula. Tim’s past corporate experience includes: Domino’s Pizza in California and Michigan and owning six locations in Winnipeg; Pizza Hut; Starbucks Coffee; Blockbuster Video and Future Shop in Toronto. Prior to moving back to Victoria where he was born, Tim was the president of TMF Consulting.
Richard Talbot, President & CEO, Talbot Consultants International Inc. www.talbotconsultants.com
Talbot Consultants International Inc. is an international market research, analysis and strategy development firm providing consulting services to governments, property owners, developers and retailers world-wide. Mr. Talbot has had over thirty-five years of consulting experience and has been responsible for a wide range of projects. Although the firm currently concentrates mainly on retailer consulting and retail, mixed-use & entertainment development planning, Mr. Talbot has also had extensive experience in major private sector residential, hotel, destination resort and office developments as well as large public sector projects such as downtown redevelopments, rapid transit stations and cruise ship & air terminals. Mr. Talbot has been responsible for producing retail related litigation documentation for many clients and has provided expert witness testimony before various legislative and judicial bodies. Mr. Talbot conducts seminars internationally, writes articles on retail matters and is frequently interviewed on radio and TV as well as by newspapers, periodicals and trade magazines.